The maturation of the Internet should have been the golden era of the public relations industry. Prior to the widespread use of the Internet, PR firms had to inordinately rely on the mainstream media to communicate client messages to broad-based audiences. Relying on reporters was a dangerous and often difficult process; journalists controlled the bat and ball and they all too often were reckless and arrogant in how they wielded their power.
Month: August 2010
Taking on a professional internship is daunting enough for a college junior, but the pressure is no doubt magnified knowing that your intern predecessors left mighty large shoes to fill. Now imagine that one of those previous interns came back after graduation and was working at your sponsor company full time…and oversaw the internship program.… Read more
Having a clear code of ethics is important, but having a demonstrated propensity to actually enforce it is far more so. Corporate ethics cannot be mandated by words alone. The thought may seem obvious, but it seems nonetheless lost on many companies. Enron, for example, had a strongly worded code of ethics that proclaimed it… Read more