La Vita è bella – In America, that is

August 10, 2011

My ability to communicate with those around me is something I’ve always taken for granted. Never have I appreciated that skill more than when I found myself in a foreign country being yelled at by a hotel housekeeper, getting more worked up by the moment as I struggled to translate what she was saying.  My… Read more

Did a Company Really Tweet That? Don’t Make Me Twiggle

August 8, 2011

Can you imagine wearing flip-flops and shorts around the office, or writing to colleagues, clients, or customers with “LOL” and “BRB?” A tad inappropriate and rather awkward…right? Maybe not, judging by much of the corporate writing seen on the Internet today. Many companies have turned to online mediums to engage their customers directly, bypassing traditional… Read more