The Business of Magazines: Vanity Fair and Fortune Reverse Roles

January 7, 2014

Sheryl Sandberg and Marissa Mayer, respectively the COO and CEO of Facebook and Yahoo!, certainly get a lot of media attention. While I admire their professional success, PR savvy, and ability to mesmerize experienced reporters to a near- hypnotic state, their neatly packaged narratives are a tad overly manufactured to me. Articles about Sandberg inevitably… Read more

In Times of Crisis, Employees Need More than Press Statements from Leadership

January 6, 2014

The cover of Harvard Business Review’s January-February issue focuses on building high-performance cultures, ones that tend to be deemed a “great place to work.” And while thoughts of workplace perks such as free meals, nap rooms, and daycare facilities may immediately come to mind at first glance for some readers, the Great Place to Work… Read more

DELTA’S 80,000 FLIGHT-READY BRAND AMBASSADORS

January 2, 2014

So when exactly did Delta Air Lines begin channeling its inner JetBlue and decide it no longer wanted to be a loathsome legacy air carrier? It’s a question I’ve been mulling lately, having frequently flown with Delta back and forth across the country, and experiencing a rather impressive level of customer service along the way… Read more

American Express: The Tarnish on a Once-Vaunted Brand

December 19, 2013

Once upon a time, qualifying for an American Express card meant something. There was a certain prestige to “membership” — you were never a mere cardholder — due to the stringent creditworthiness requirements.  When my first AmEx card arrived some 30 years ago, I considered it my official admission into full adulthood. American Express once… Read more

Quick Takeaways from a Talk by Nick Bilton and Brad Stone

December 9, 2013

Last week I went to a talk in San Francisco given by Nick Bilton and Brad Stone, reporters covering Silicon Valley for the New York Times and Bloomberg BusinessWeek, respectfully. I don’t get to attend too many of these kinds of events, but I’m glad I had the chance to catch this one. Both men… Read more

Haggling With New York Times Columnist David Segal

November 26, 2013

Finding examples of PR professionals demonstrating egregiously questionable judgment is like shooting fish in a barrel; the industry tends to attract a disproportionate percentage of facile people who think that being a “people person” is the only qualification required. There are no educational or regulatory barriers to entry and, despite the best efforts of PRSA,… Read more

LinkedIn’s Looming Brand and Credibility Crisis

September 26, 2013

So another technology company is making headlines for alleged privacy infractions.  I cannot say I am surprised. For all their revolutionary savviness at introducing innovative products and apps that make life a heck of a lot more entertaining, convenient, or efficient, far too many cling to outdated models when it comes to responding to PR… Read more

A PR Summer Intern Reflects: It’s Totally Worth The Commute!

September 4, 2013

I am no stranger to the New York City commute.  Throughout high school, I commenced each weekday by catching the 6:27 AM train from Port Washington, Long Island to Penn Station, followed by the C train up to the 86th street, and finally ended my hour-long morning trek with the cross-town bus through Central Park.… Read more