Did a Company Really Tweet That? Don’t Make Me Twiggle

August 8, 2011

Can you imagine wearing flip-flops and shorts around the office, or writing to colleagues, clients, or customers with “LOL” and “BRB?” A tad inappropriate and rather awkward…right? Maybe not, judging by much of the corporate writing seen on the Internet today. Many companies have turned to online mediums to engage their customers directly, bypassing traditional… Read more

The Fake Review: Bad For Consumers, Bad for PR

August 31, 2010

The maturation of the Internet should have been the golden era of the public relations industry. Prior to the widespread use of the Internet, PR firms had to inordinately rely on the mainstream media to communicate client messages to broad-based audiences. Relying on reporters was a dangerous and often difficult process; journalists controlled the bat and ball and they all too often were reckless and arrogant in how they wielded their power.

The Relentless Determination of Holy Cross’ Erin Carpenter

August 27, 2010

Taking on a professional internship is daunting enough for a college junior, but the pressure is no doubt magnified knowing that your intern predecessors left mighty large shoes to fill.  Now imagine that one of those previous interns came back after graduation and was working at your sponsor company full time…and oversaw the internship program.… Read more

Goldman Sachs and the Perils of PR Spin

April 26, 2010

One of the biggest challenges facing a company under fire is to resist the temptation to downplay the severity of the crisis.  And while there is no shortage of crisis communications advisors who may advocate telling white lies or less inflammatory half truths — a practice euphemistically known as “spin” – that approach almost invariably… Read more

A Marketing Tip For Charles Schwab: “Talk To Blake”

January 11, 2010

There is no retailer I admire or trust more than Nordstrom. My fervent loyalty stems from a favorable experience years ago when a menswear department manager voluntarily refunded the cost of a suit after I complained about premature wear. I had bought the suit a year earlier, didn’t have a receipt, and there was no… Read more